It seems like every day someone says to me, “I LOVE your idea/strategy/plan!  But since it’s about sex, I can’t work with / buy from / help you.”

Everyone has a sense that there is a very big market here, but they are loathe to be associated with it.  And it’s never about the tastes/preferences of the person I’m interacting with.  It’s always what they think someone else might think…  And if you explicitly followed the trail to the person who’s opinions are stalling everyone before them in the chain, you’d find that they were some totally dysfunctional shut-in from the backwaters that may really need some therapeutic intervention.

There’s the private conversation about our domain (sex) and the public one.  And for so many people, the two are necessarily in conflict…because to be honest about it is to admit to things over which so many people feel shame.

Our attitudes are so broken.

But I think this is where the intrigue lies!  At the end of the day, we’re still human, and we have needs that are completely natural.  And whether we feel good about it or not, we fulfill them! One way or another…

Our job as a brand is to give access to a different psychic linkage; to uncouple the element of shame from the erotic: to make it socially compelling.

I’ll be writing more about this in the future. I love this stuff!

Dave

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Tags: culture, Design
Categories: A changing world...

This entry was posted on Friday, December 26th, 2008 at 7:20 pm and is filed under A changing world.... You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.