fashion’s changing tide
Tuesday, March 9th, 2010It’s not what it seems. I see stories all the time that inspire me to post an entry here. Despite my blog silence here for months, I am constantly moved by things that remind me that we’re in a world in flux, and that great things are happening.
So…
Have you heard about the homeless man in Beijing who has been seized by popular culture there as a fashion icon? If you haven’t, then read it here.

Brother Sharp in Beijing
I think the Independent article does a very good job of describing the unlikely fever behind a random photo taken of a vagrant on the street of Beijing. Basically, this fellow has been recast without the effort of any brand or ad agency. And although he may know about it by now, he wouldn’t have at the inception of this meme.
You gotta admit it – for someone who lives on the street, the guy looks pretty good. But I extract another message from this phenomenon…
As social media plays an ever-increasing role in determining what we pay attention to, big media and well-financed agencies are steadily being forced aside as arbiters in our consumption of images and ideas.
I’m not one of those that presume “Madison Avenue” is inherently evil. But I do believe that it is often commissioned by corrupt companies or political groups with innoble intent. In some cases, consumers have paid a hefty toll – not just in buying poorly-designed or useless goods, but also in believing things that are intrinsically harmful.
In the case of Brother Sharp here, the outcome is innocuous enough. It may even be beneficial: people are driven to think about the plight of the homeless more than they would normally. I tend to think that there is more behind it than on top of it: Power to the People!
Let’s hope the trend continues.





