MIUZU

In his recent New Yorker article, HOW DAVID BEATS GOLIATH, Malcolm Gladwell has identified the genius in ‘being different.’

In this piece, Gladwell describes the game tactics of an under-skilled girls’ basketball team in Silicon Valley.  They achieved incredible success against ‘superior’ teams by breaking with convention: after losing possession of the ball, instead of retreating back to their end to align and prepare for the other team’s offensive, they stay on the attack in the opposition’s end. This is called a “full court press.”  It can effectively squelch the opposing team’s attempts to setup down-court offensive plays. Although totally legal, it’s not how the game is traditionally played.  And that’s the trick – it throws the opposition off their game.

The article draws a parallel between this unconventional game tactic and the biblical tale of David and Goliath – how a small and poorly furnished warrior defeats a well equipped giant.

You might be wondering, “Dave, there are no giants in the pleasure products industry! How is this story relevant to your business?”  Yes, MIUZU has competitors.  Lots of them.  But the battle is not between us.

We are all in a battle together against something much more monstrous than any one of us.  Our opponent is conventional thought about sex, pleasure, and intimacy.  More specifically, the enemy is fear, ignorance,  and arcane belief.  We must draw our audience into a new conversation – one that is easy and compelling to have, rather than uncomfortable and scary.

Read our “About Us” page, and this should make more sense…

Dave