MIUZU

Read this entry:

Huffington Post

It describes the drama unfolding between a small Christian church and some of the people at the school that houses the church.  Apparently the church is promoting healthy sex for its constituents.  Instead of the common threats of “eternal damnation for those who don’t repent”, they are offering a solution to a challenge plaguing a great many married Americans: a drab or non-existant sex life.  They are making their appeal public, and that seems to be causing the backlash.

This story captures the angst behind one of humanity’s most beloved and feared pastimes. Sex is ok, as long as we don’t talk about it.  Especially in front of the kids.

I will challenge the naysayers with a counterpoint:  perhaps sex is NOT ok because we don’t talk about it…especially in front of the kids.  After all, we all were kids once.
Dave

It seems like every day someone says to me, “I LOVE your idea/strategy/plan!  But since it’s about sex, I can’t work with / buy from / help you.”

Everyone has a sense that there is a very big market here, but they are loathe to be associated with it.  And it’s never about the tastes/preferences of the person I’m interacting with.  It’s always what they think someone else might think…  And if you explicitly followed the trail to the person who’s opinions are stalling everyone before them in the chain, you’d find that they were some totally dysfunctional shut-in from the backwaters that may really need some therapeutic intervention.

There’s the private conversation about our domain (sex) and the public one.  And for so many people, the two are necessarily in conflict…because to be honest about it is to admit to things over which so many people feel shame.

Our attitudes are so broken.

But I think this is where the intrigue lies!  At the end of the day, we’re still human, and we have needs that are completely natural.  And whether we feel good about it or not, we fulfill them! One way or another…

Our job as a brand is to give access to a different psychic linkage; to uncouple the element of shame from the erotic: to make it socially compelling.

I’ll be writing more about this in the future. I love this stuff!

Dave