MIUZU

This post may seem slightly orthogonal to our theme, but it’s not. Sometimes lessons in business come from the most unexpected places.

Here is one such place:

You may wince,

you may laugh,

you may cry,

But you will react.

Weddings can be mundane, and they can sure be stuffy.  Can you imagine anything less appealing than tuning in to a stranger’s wedding video on youtube?

Yet, I watched the whole thing, and loved it.

It’s not the setting.  It’s not the people, given I don’t know them.  It’s sure not the dance technique.

It’s the fact that these people had the courage to abandon tradition, and even risk sacrilege, to make the experience memorable.  What’s more, if you look at the comment stream, you can see that some people are even offended at the idea of it. Hurray!

Rhetorical Question: how often do we blindly grasp tradition and follow the “expected path?” And what might be possible if we didn’t?