The world is changing fast.

in 2001, when I first considered making “intimacy products”, some friends of mine raised a great deal of skepticism about the notion, saying that it was a small fragmented business and we’d never make any money at it.

Out of that early effort, Jimmyjane was borne, and is helping to change the consumer landscape with great, luxurious design – specifically for sex

Look what else has happened:

• you can buy Jimmyjane products at Nordstrom
• Philips (the Dutch electronics giant) has started making sex toys
• Selfridges (one of the most prestigious retailers in the world) has been selling premium sex products for over 7 years now, with no intention of stopping)
• other leading premium retailers around the world are taking on premium sex brands in an effort to define themselves as progressive, provocatively fashionable, and smart

This is just a sampling.  I could go on and on…  (I surely will at some point!)

The adventure continues…with miuzu.  With miuzu we aim to appeal to a larger market with products that are cool, hip, approachable, and very affordable.  We draw on many other brands for inspiration: Apple, Nike, Method, and even IKEA.

Stay with us as we progress.  This is sure to get interesting!

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Tags: sex design miuzu Selfridges Jimmyjane
Categories: A changing world..., Corporate, Products

This entry was posted on Monday, December 15th, 2008 at 3:25 pm and is filed under A changing world..., Corporate, Products. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.