Some time back, I had the extreme pleasure of finding out about this program.  Very simply, it’s a campaign to give new choices to young women in underdeveloped nations.  Instead of being born and raised into a life of abject poverty and servitude, they are able to get an education and a shot at real independance.

It’s a spectacular example of vision, global consciousness, and impactful design.  Take a close look at the profiles of the four women on the website.  You’ll see hope, opportunity and revolution in the stories of these people. I deeply believe that even while powerful forces conspire to keep the existing control infrastructure in place, there is an unstoppable renaissance brewing. It’s opening more doors to those possessing both the ambition and the creativity to reinvent the future.  It’s giving audience to those with the courage to speak up, and with something of value to say.

While the lives addressed directly by Girl Effect are obviously lived far outside of our target market, there is no doubt that the revolution taking shape in many of these underdeveloped nations stands to affect all of us.  Tho profits are still a long way off for MIUZU, I look forward to the day when we can lend a financial hand to Girl Effect.

Dave

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Tags: change, revolution, third world
Categories: A changing world..., Corporate

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